Research: Branding

This is the branding research for component 3 on a few RNB artists. This blog was done by Kellie.

⤷ ゛Branding  ˎˊ˗

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REFLECTION:

This was a blog very well done by Kellie. She researched SZA, one of our main inspirations, in very great detail. Her research is useful for us to properly understand how branding works for artists. I did not have much of a role in this (besides giving Kellie suggestions on what to do, what to research, etc), but I helped answer any questions Kellie had since she was away from her first few weeks of class. However, that itself is the problem. Kellie was away for the first few weeks of class, and she was unable to work on her blog. We couldn’t help her much with this blog as we wanted her to contribute and felt bad if we worked on it for her. So, she had little time to do this blog which made it stressful for her to work on, especially with a tight deadline. We solved this all with all the other teammates helping her if she had questions, and with most other blogs done and ready, she could focus more on this and get it done quickly. Next time, bring your laptop with you when you go on holiday Kellie! Next time, we will definitely make sure we have more time to complete blogs, because it is more work than it seems.

Styling Plan + Analysis

 This is the styling plan and analysis for component 3. This blog was done by me (Cassie).

༘˚⋆𐙚｡ Styling Plan + Analysis ⋆𖦹.✧˚

Cassie’s Media Dictionary 📖 𓂃🪶

Definition by Oxford Languages

STYLING

/ˈstaɪlɪŋ/

noun | TRADEMARK

the way in which something is designed.

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What does STYLING mean in a media context?

Styling can refer to the way something is carefully designed to communicate certain identities, emotions or connotations through visuals. Styling is basically mis-en-scene, but more focused on clothing, make-up, hairdos, and fashion in general. Styling can support branding by reinforcing a specific image or persona, while creating meaning in music videos (e.g. comfortable clothes + dripping mascara can imply crying and show sadness). This mis-en-scene can then be used to attract the target audience. 

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STYLING PLAN

We already have certain scenes prepared in our filming schedule, which meant we had to find outfits and style Kellie properly in order to create the connotations we wanted to support our dominant reading and attract our target audience. To gain more ideas, I mostly looked on Pinterest for inspiration. I then decided to create a pinterest board where any of my members or myself could add pins and organize them into certain sections to create a sort of mood board and also to generate ideas. This makes it easy for us to easily refer back to our Pinterest board if we were confused on the mis-en-scene of a certain scene. Below, is our Pinterest board, where I’ve created two sections for our main star’s styling and fashion, along with her love interest’s as well.

THE LINK: https://pin.it/7DpjkqZRh

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STYLING ANALYSIS

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REFLECTION:

This blog was really fun to do since I am very interested in fashion. In this task, my role was to plan and analyze the styling for our project by creating Pinterest boards and organizing them to support our intended connotations and target audience. A problem I faced was ensuring that the outfits and overall styling clearly matched the emotions and narrative of each scene, while also staying consistent across the project. I wanted to find a balance between a consistent aesthetic, yet different meanings in each scene, which was hard to achieve. I also had a very hard time embedding my Pinterest board as no one outside my team could access the board even though it is public. To solve the first problem, I gathered inspiration from Pinterest very often and collaborated with my team to organize ideas into sections, making it easier to visualize and make better choices. My team members also had access to the board, meaning they could add their own ideas so every idea could be seen. To solve the next problem, I removed all my members from the Pinterest board and it finally became public, meaning it was a problem with my member’s privacy settings.  Next time, I would improve by planning the styling earlier, being more specific with each look, and testing outfits beforehand to ensure they effectively convey the intended meaning. I also should make sure if the actor has clothes that are similar to the ones in my plan.

Research and Development: Music Video Introduction

This blog contains the research on music video intro for component 3. this blog is created by Tisha, while I (Cassie) helped bold/highlight words for easier reading. I also helped Tisha by creating a company/record label logo for her to use in her intro.

⋆｡𖦹° Music Video Introduction ⭒˚｡⋆

To start a music video an introduction will be commonly seen across all different genres of music in their music video, this introduction is used to start the narrative / story of the music video. Some music videos have a narrative to explain the song to give information to the audience that allows them to understand what the song is about as well as it is used to attract audiences when they first watch the video. At the same time an introduction is a crucial part of the music video that is used as a way for an artist to brand themselves. 

To understand more about how artists show their brand in their music video, I decided to research several different music videos from different artists from different genres but at the same time also focus on RnB artists' music videos to understand how they put the artists' brand. 

This presentation below contains my research on different music videos, as well as what I like and dislike or not use from the way they show their brand in the music video.

Music Video Intro Research by Ida Ayu Jyotisha Sena

From this research, I decided to add an introduction at the start of my artist’s music video where in this introduction it will be shown the song title and the record company name. We decided to use this to build the brand identity of both the artist and the company and it also makes the music video feel more professional and industry style. My classmate Cassie created the album cover to which she also created a record company, where she suggested including the record company logo in the music video as well. By adding the logo, we are creating a clear brand for the producer, which would be talking about my team who helped create the music video. 

Normally, R&B music videos do not show a record company logo as it is shown through my research, so we decided to subvert this convention by including it. This helps the audience recognize the company behind the artist and makes the brand more memorable. 

This presentation below contains the development of the music video introduction.

Introduction Development by Ida Ayu Jyotisha Sena

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REFLECTION: 

In this blog, Tisha researched music video intros from different genres, like how they include the song title, artist name, and record label. My role was to create a fake record label and logo called RM26, which stands for Regents Media 2026, so theres a little easter egg for media students from my school! I kept the design simple because I noticed real record labels usually have clean and minimal logos, which I thought also looked more professional. I didn’t face many problems since Tisha did most of the blog, but one mini problem was that I was a bit worried that adding a music video intro might make our project feel too much like a pop video, especially since it was hard to find strong RNB examples. To solve this and put my mind at ease, I planned to include more RNB elements in our other products like the digipak so there is a better balance between both genres. Next time, I would like to be more involved so I can share more ideas and help improve the final result, resulting in more of my innovation in the project.

Research: Typography

This blog is the typography research blog for component 3. This blog is done by Cassie.

‧˚꒰ ᵎᵎ Typography Research ୭ ˚. ᵎᵎ

Cassie’s Media Dictionary 📖 𓂃🪶

Definition by Oxford Languages

TYPOGRAPHY

/taɪˈpɒɡrəfi/

noun | TRADEMARK

the art or work of preparing books, etc. for printing, especially of designing how text will appear when it is printed

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What is a TYPEFACE?

A typeface is the design of letters, numbers, and symbols that create a specific visual style for text. It helps shape the way words look, making them feel formal, casual, modern, etc, giving them meaning. For our project, choosing the right typeface for the digipak is important because it helps set the tone for the album and music promotional package. Additionally, a signature font or logos are a type of typeface that can solidify our artist’s branding. By carefully selecting a typeface, we can make sure our project matches the emotions we want to create and align with our genre.

A TYPOGRAPHY strategy can:

❀ Redirect attention

❀ Create branding

❀ Influence people by emotion

This means the typeface used in my project is crucial to grab attention and differentiate it from other RNB albums. I also need it to create memorable branding for my artist’s so consumers easily recognize her. Additionally we can use typeface to support and amplify the dominant reading of our project, specifically our digipak.

I think doing a typography research blog is beneficial as the knowledge I gain can be applied beyond the digipak, and can be used in the music video and social media too, which is why I decided to make it in an entirely separate blog post.

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TYPEFACES TYPES

Made with

SOURCES:

❀ designmodo

HOW TO CHOOSE TYPEFACE

According to realfakeart, choosing the right typeface in music marketing is highly important as it creates a mood, reinforces an identity and makes information readable. Below, I have summarized this article and I will apply this knowledge in our final products.

1. Choose Fonts That Match Your Sound

Your typography should reflect the mood and genre of your music. Avoid switching fonts every release and develop a consistent style to strengthen visual identity through logo and imagery. 

2. Prioritize Readability
A font must be readable no matter how appealing it is. It must be a clear at a glance to promote a brand. 

3. Limit the Number of Fonts
Using too many fonts can make your design look messy and unprofessional. Stick to one or two fonts to keep your design clean and cohesive.

4. Use Contrast for Impact
Ensure there is enough contrast in font size, colour, and weight so that your text stands out and remains easy to read.

5. Consider Printing and Merch Use
Not all fonts work well across different formats. Think about how your design will look when printed on merchandise such as clothing, embroidery, or vinyl to ensure it remains effective.

TYPEFACE PRINCIPLES

Below is the video I’ve watched that has helped me understand the key principles of typography. This video helped me understand the connotations of different typefaces and how they create different emotional and psychological responses from audiences based on how they perceive it. This is why typography plays such an important role in media and branding.

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REFLECTION:

Audience Feedback

This blog contains the audience feedback from a version of the music video that we showed to our target audience. This blog was created Tisha while the question was made by both me (Cassie) and Tisha.

ֹ  ⑅᜔  ׄ ݊ ݂ Audience Feedback ֹ ۪ ֹ ᮫

What is the purpose of audience feedback?

An audience feedback is used to understand our audience specifically target audience opinion and point-of-view when watching our music video. This is done by asking several questions on their feedback on the music video, where the questions are asking both good parts from the music video and improvement that they think would need to be added to suit their preference. 

As most audiences have different kinds of preferences, we narrow our target audience down to be couples who are teenagers that enjoy going on dates together. So we decided to ask 3 of our friends, to make it fair we decided to ask both female and male audiences who are a couple. This allows us to understand from both perspectives. 

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Audience Feedback Question

Before we come up to them to ask a question, we decided to create several questions that can be printed on to a paper so that our target audience would be able to answer the question while watching a clip from our music video. 

We created 5 questions as a table as you can see below, as the empty boxes would allow our audience to answer the question easily as there are spaces provided. We chose these questions as it is not a simple question where the audience would only be able to answer with short form answers. Having a long descriptive answer allows us as a team to review the feedback and understand 

what we need to add / change from our music video to fit their preferences.

The part of the music video clip that we showed to our audience is this: 

From this, we have received 3 of our target audience feedback that is shown below:

From all of the 3 audience feedback that we receive, we decided to review and pick which one that we think matches / the answer fits with what our vision of our artist would be highlighted in blue, things that we need to improvement on is red, and lastly the one highlighted in green is a new idea that would fit our music video.

This is our question paper that we give out to our target audience to answer.

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REFLECTION:

Collecting audience feedback was beneficial because it allowed us to see our video from the perspective of a viewer rather than a producer. As the producer, it is easy to overlook weaknesses as you get used to things, but audience feedback helped highlight things that were unclear or ineffective. This process ensures that the final music video is more engaging and better suited to the target audience expectations. My role in this part was creating the questions and choosing out the students to fill out the form. As we wanted to find people in relationships, I decided on asking my two friends Chelsey and Tita, and also asking my boyfriend Felixen, where everyone in my group agreed. One problem is that one person gave sort of short answers and didn’t give us as much feedback as we wanted. These responses were vague and general, which wouldn’t give us much insight, meaning we wouldn’t be able to truly improve our video to target our target audience more effectively. To solve this, we allowed him to watch the video again and pause when needed, so he could refresh his memory, process the information and give specific feedback from each scene. This lead to more detailed answers with new perspectives, which we can use to make our music video better. Next time, asking more people may be beneficial to get more opinions, and to see which opinion is more popular. We could also ask people not in relationships, but want one (hopeless romantics), so we can target them better as well.

Classwork: Clapperboard

This blog contains a short understanding of what a clapperboard is and how we use it in our music video project for component 3. This blog was created by Tisha, but I helped in bolding/highlighting words for easier reading, as well as always being the person to hold/mark the clapper board for scenes along with Kimora.

✧｡Clapperboard ✧*｡

In class, my teacher has given a suggestion on buying a clapperboard in order to help with editing much more easier. As before I had to look through each video to find the right video and it took a lot of time. At first, I thought it was an item that is just for visuals only but it turns out it was useful. 

I decided, to research myself about what a clapperboard is, how it is use, and what is the purpose of having a clapperboard in creating a video project. I decided to research by watching a youtube video. 

The video explains a brief explanation of what clapperboard is and how films use them.

To show my understanding of the video, I created a summary below about clapperboards. 

What is a clapperboard? 
Clapperboard is a flat board that contains information about a scene which includes scene number, roll, take, shot, and date. At the top it includes a hinged that when it is close it makes a clap sound. 

How to use a clapperboard? 

In order to use a clapperboard, the clapperboard needs to fill in the full frame being needed to hold in front of the camera. The details on the clapperboard is mainly important which includes details about the:

• Production title
• Scene number
• Shot number
• Take number

Even with the details already on the clapperboard, the scene number and take number will be called out by the person who is holding the clapperboard while closing the board shut to make the clap sound. Then the clapperboard is removed from the camera in order for the shoot to start / continue. 

What is the purpose of a clapperboard? 
The purpose of a clapperboard in general is to help organize footage that makes it helpful during editing. As the clapperboard is shown in front of the camera and filling the whole frame, when the footage is placed in a storage application such as Google Drive, the thumbnail of the raw footage will have the clapperboard. With this, it makes it easier to identify what footage it is. 

Another purpose of having a clapperboard is the hinged top. The hinged top creates a clap sound, because of this sound it will create a spike waveform. With this spike it will be much more easier for editor to match the sound if it was recorded on a separate devices such as a boom mics. 

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USING CLAPBOARDS

With my understanding about clapperboard through my research, I wanted to apply them into my project. Below will be a presentation that I created about my process in using a clapperboard. 

Applying my knowledge of clapperboards by Jyotisha

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REFLECTION:

Even though Tisha wrote this blog, I still had a role in it. In this confusing task, my role was to understand and apply the use of a clapperboard to improve our filming, organizing and editing process. At first, the problem was that I underestimated its importance and found it confusing to use it correctly, especially remembering to include all the necessary details as we tend to forget. The main problem was actually how the clapperboard we bought did not allow any writing on it, which defeated the whole purpose of a clapperboard. To solve these challenges, my group researched how clapperboards work and practiced using them during filming over and over again, which helped me see how useful they are for organizing footage and syncing audio, especially since we have lots of lip syncing scenes that need to be matched up. To solve the clapperboard issue, as mentioned in the blog, we used our fingers instead to show which shot number it was. Next time, I would ensure the clapperboard is used consistently in every shot by setting reminders so we don’t forget. I would also ensure that before buying a clapperboard, the material is actually writable. 

Classwork: Theory of Stardom

This is my classwork for component 3 about the theory stardom by Richard Dyer. This will help me in constructing a star for my music promotional package. This blog was done by me (Cassie).

‧˚꒰ Theory of Stardom ꒱ ₊˚⋆

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REFLECTION:

Working on the classwork post about the theory of stardom helped me understand how a music artist is not just defined by their music, but by a carefully constructed image that is shaped through media representation. This was especially useful for my music video project, as I am creating a made-up artist and needed to think deliberately about how their star image would be presented to the audience. One problem was that while Ariana Grande has many scandals, none of them caused a huge downfall. Ariana Grande remains very popular no matter what she does, even through her countless scandals. To solve it, I just researched her “mini-downfalls”and analyzed the impact they had on her career. Though it’s not career ending, it still got her some backlash and made her lose fans. Next time, I would research a wider range of artists from different genres and eras to avoid over-reliance on one star which was Ariana Grande in this case. This would help me get more inspiration to create a more unique and well-rounded star image and strengthen my understanding of how stardom is constructed across different media contexts because not all stars share the same story. Maybe next time, researching stars with downfalls would be more beneficial to me, but I choose Ariana Grande because she is the original singer of the song we chose.

Behind the Scenes

Here is the behind the scenes of component 3 that show the process of our production. This was made by Tisha, Kimora, Kellie and I (Cassie).

⋆𖦹.✧˚ Behind The Scenes ༘˚⋆𐙚｡

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REFLECTION:

Working on the behinds the scenes part of my project allowed me to see the whole production process. In past projects, I’ve always been the main actor, so it was a new experience to be apart of the filming crew. My role is I usually gave insights to the camera man, took behind the scenes pictures, took pictures for our artist’s instagram, and acted as background or secondary actors. The main problem when creating this blog post was the random scenes Kellie and Karl filmed, as they couldn’t really take too many BTS-esque pictures. We also simply did not really put too much effort into those spontaneous scenes, so we couldn’t really explain the process behind it. The solution we thought off was using phone accessories and equipment such as octobuddies (suction tool that allows phones to be stuck onto a surface), tripods, pop sockets, etc. This allows Kellie and Karl to film from afar without them actually holding the phone, making it look like we have a camera man, and allowing them to document their process. Next time, I would ask Kellie and Karl to ask someone around them to assist them in taking at least a few of their shots, so there is at least a larger variety of footage and there would be more behind the scenes pictures.

Filming Schedule

Here is the filming schedule for component 3 which shows the plan or when, where, who will film on our appointment. It also contains information of equipment we may need. This was made by me (Cassie), and my other members also helped. 

 ₊𖥔 Filming Schedule ۪ ׄ໑୧ ׅ𖥔ׄ

Scene	Date/Time	Location	People	Props	Equipment	Notes
Park Scene	15/11/25, 4:00PM	Peninsula Island	Cassie, Kimora, Tisha, Kellie, Karl	Picnic fabric, Snacks, Basket, Flowers, Painting, Camera	Phone, Digicam, Camera	Kellie and Karl came an hour late, so we had limited time to film before the sun set and it got too dark.
Photobooth Scene	16/11/25, 1:00PM	Photoism, Living World Mall	Kellie, Karl	None needed	Phone	Since this was a very simple shot, Kellie and Karl did it in their own time without the rest of the team.
Shopping Scene	02/12/25, 6:00PM	Mr DIY, Trans Studio Mall	Kellie, Karl	Random goods from Mr DIY	Phone	Kellie and Karl spontaneously decided to film this while they were together. Unplanned, but may be useful if we need more scenes. The rets of the team was not present because this was on Kellie and Karl’s personal date.
Night Out Scene	05/12/25,  7:00PM	Shooters	Kellie, Karl	Game materials	Phone	Again, this was randomly filmed during their personal date, which is why the rest of the team was not present. However, we gave Kellie and Karl insights on how to film via WhatsApp.
Record Cafe Scene	12/12/25, 10:00AM	Analogue Listening Space	Tisha, Kellie, Karl	Drinks, Pastries, Headphones, Handbag	Phone, Digicam, Camera	Tisha helped Kellie and Karl film this during Cassie’s internship hours and Kimora was overseas.

After creating this filming schedule, we decided we needed to film more scenes and reshoot some things, so we created a second one.

Scene	Date/Time	Location	People	Props	Equipment	Notes
House Scene	18/12/25, 2:00PM	Kellie’s House	Kellie and Karl	Indomie , Krupuk, Kitchen Appliances	Phone	This scene doesn’t need other members to come, as it is supposed to feel like a vlog and more personal scene.
Renon Park, Cafe, House Scene	17/01/26, 1:00PM	Renon Park, Onion's Kitchen & Patisserie, Kellie’s House	Tisha, Cassie, Kimora, Kellie and Karl	Dog leash, Bag, Digicam, Guitar	Phone, Camera, Digicam	The park is huge, which made it hard to locate each other. At the same time Karl and Kellie were late making us start later than the original time.
Re-shoot Record Cafe and Beach Scene	21/01/26, 13:00PM	Analogue Cafe & Double Six Beach	Tisha, Cassie, Kimora, Kellie and Karl	Digicam,  Bag, Headphone, Beach blanket, Record album	Phone, Camera, Digicam	Re-shoot making sure there is no continuity error again this time. At the same time take pictures for the instagram page. Shoot several scenes to add in the music video.
Additional Scenes  (Lip sync)	27/01/26,  4:00PM	Sant Studio	Tisha, Cassie, Kimora, Kellie and Karl	Several outfits, Record album,	Phone, Camera	Lip syncing with a white background shows more professionalism. Photoshoot was done for Instagram pages such as the billboard and magazine cover.

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REFLECTION:

This filming schedule will remind us when we need to film. It’s crucial we plan this in advanced so we don’t end up procrastinating it and have to film everything last minute at the end of the project timeline. I decided to create this short, simple, yet straight to the point filming schedule just to keep track of when we would have to film. I also added Kellie and Karl’s unplanned filming sessions here so we could keep track of the individual scenes. One problem we faced is that Kellie was going abroad from December 13th to January 13th. This meant we could not film for the entirety of our winter holiday from school. This made it very difficult for me to find times for us to film, especially since everyone was busy with school, exams, internships, etc. The solution we thought of was filming much in advanced as soon as our storyboard was finished. By filming way before all the other groups in our class, we could make the most of our limited time together, while still being in the same phase when we arrive back at school. We also let Kellie and Karl film footage of their dates when possible so we have extra clips to use if we ever needed it. When Kellie arrives back in Indonesia, we plan to film the rest of the scenes swiftly so we can move on to editing. Next time, maybe I would film more over the days we had left and managed my time better so we could squeeze in more filming sessions so we wouldn’t have to stress too much about it when we’re back to school.