Sunday, April 19, 2026
Research and Development: Music Video Introduction
This blog contains the research on music video intro, this blog is created by Tisha, while I helped bold/highlight words for easier reading.
⋆｡𖦹° Music Video Introduction ⭒˚｡⋆
To start a music video an introduction will be commonly seen across all different genres of music in their music video, this introduction is used to start the narrative / story of the music video. Some music videos have a narrative to explain the song to give information to the audience that allows them to understand what the song is about as well as it is used to attract audiences when they first watch the video. At the same time an introduction is a crucial part of the music video that is used as a way for an artist to brand themselves.
To understand more about how artists show their brand in their music video, I decided to research several different music videos from different artists from different genres but at the same time also focus on RnB artists' music videos to understand how they put the artists' brand.
This presentation below contains my research on different music videos, as well as what I like and dislike or not use from the way they show their brand in the music video.
From this research, I decided to add an introduction at the start of my artist’s music video where in this introduction it will be shown the song title and the record company name. We decided to use this to build the brand identity of both the artist and the company and it also makes the music video feel more professional and industry style. My classmate Cassie created the album cover to which she also created a record company, where she suggested including the record company logo in the music video as well. By adding the logo, we are creating a clear brand for the producer, which would be talking about my team who helped create the music video.
This presentation below contains the development of the music video introduction.
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Decision-Making Process in Song Choice
This blog contains the decision making process in song choice, where we choose the song and research about our music video song choice. This blog was created by Tisha, while I helped in giving feedback and input about what song we will choose. I also bolded/highlighted/formatted this blog was better readability.
⋆｡° Song Choice ࿔*:･
As our team is a group of 4, from the 3 of my team member they gave suggestion on a song but I was not well known by any songs from the RnB genre so I was okay with following what the team has decided to choose. These song choices were discussed in our Whatsapp group chat (Fig 1), it shows how we all talked about our opinions and song we wanted to do.
Fig 1 - Shows our discussion about opinions from song choices
In result the song choice includes:
- pov by Ariana Grande (2021)
- Kill Bill by SZA (2023)
- Folded by Kehlani (2025)
In order to find the perfect song, we decided to create a list of the pros and cons of each songs in order to be able to finalize our decision in picking the song we want to choose for this music video project. We create this pros and cons by balancing the differences from each song by watching their music video.
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PROS AND CONS
pov - Ariana Grande (2021)
For this song, based on research from google the song was published from the album in 30 October 2020 following the release of Ariana Grande's sixth album Position, making this song being released under 5 years but it was officially released by Republic Records on March 31 2021. This song is considered as a R&B song, but Ariana Grande is well known for being a Pop artist making it contain pop genre conventions, which if we were to use this song we will need to meet 2 different genre conventions added into our music video. As a group we are more familiar with the pop genre so it would be easier to make an idea on what to add in the music video, with the title being pov we had several ideas on using point of view (pov) shot throughout the song so that it would be more connected to the song. The song doesn't have an official music video and only a lyric video which contains dance choreography to the lyrics which makes the song being on the performance side. Without the music video and just the choreography it was hard to gain inspiration for what would fit in our music video.
Kill Bill - SZA (2023)
SZA is well known for making R&B songs which by watching her music video allows us to gain many inspiration for R&B genre conventions to inspire us to be added in our music video. The music video that we watched contains an inappropriate performance and for us we think that it would be really cringe if we were to use the song based on the lyrics. The lyrics of the song were awkward to be acted out, but at the same time the song tone uses a very tense emotion such as anger in singing it which would need an actor that has a more proper actor that acts professionally to play that role. The whole vibe from the song is dark and very emotional to which we think it would be hard to try and make that music video to align with the dark and emotional feeling.
Folded - Kehlani (2025)
Kehlani is also known for being a R&B artist where she is also known as a dancer which is why in this song Folded music videos are heavily focused on performance. As we use music videos to gain inspiration for our music video, with performance we believe that the performance was very overwhelming. From the music video as well, we tried watching it multiple times but the narrative of it is quite unclear, so it will be hard to figure out a narrative that would match this song. In the music video, it is heavily leaning to the performance side which was inappropriate for our project but the idea of having performance was good to express emotions which we wanted to add.
To which after analyzing the three options pros and cons we decided to choose pov by Ariana Grande as our final song.
This decision was made because the song is easier to adapt with the resources that we have. Alongside when we were discussing the pros and cons we were able to have a clear goal on what the narrative of the music video would be if we chose the song pov by Ariana Grande. Although it doesn't have an official music video, this actually allow us to have a more creative freedom to develop our own original concept rather than getting ideas off an existing music video.
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REFLECTION:
Research: Song Choice + Permission
This blog contains the song choice and permission that was done for the Music Video component 3 project. This was done by Tisha, but I (Cassie) helped in discussing which song to choose. I also highlighted/bolded some parts and changed formatting to ease writing.
𝄞⨾ Song Choice ✮˚.⋆
As a team, we have decided on the song pov by Ariana Grande. I have created a blog explaining how we decided on the song pov by Ariana Grande. I will re-explained why we choose the song here again.
As Ariana Grande is very famous in the Pop genre culture, we believe that it will be easier to create music video which follows the song genre conventions being the song has a mix of Pop and R&B genre conventions. Below, it shows the song that we are choosing.
To choose the right song that we want to do, my team and I listed out some pros and cons that help in choosing the song.
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Pros
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Cons
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The song was released in 2021, meeting the under-5-year requirement.
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The song doesn’t have a music video, which is hard to visualize inspiration that would fit the song.
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Without a music video, we have more creative freedom instead of following existing conventions.
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With the video being only a lyric/performance video, it limits us to understand what narrative fits in this song.
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The song fits within the R&B genre but it also has pop conventions, this gives a more flexible style.
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As the song has two genres (R&B and pop) it means we need to combine them both which can be challenging.
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We are more familiar with pop conventions, so creating ideas will be easier to do.
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The song is more in the subtle tone which makes it more challenging to create visually engaging content without repetition.
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As the song contains emotional lyrics, this helps in creating a strong narrative. Allowing us to create a deeper audience engagement.
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After understanding the pros and cons, we started planning on the music video. As our music video will be published on Youtube and Instagram, we need to follow their regulation which includes copyright.
What is Copyright?
Copyright that is explained in oxford learners dictionaries means that it is being not allowed to be copied without permission. This would mean that, in order to use the song by Ariana Grande we will need to gain permission.
Due to needing permission, I decided to find out who owns the song Ariana Grande and if we were to ask permission how would the process be. After researching, the song is owned by Republic Records which is a division of Universal Music.
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UNIVERSAL MUSIC
Universal Music Group is a global music company that owns and manage several songs from artists and providing permission in using the song in media. As it is a large company, in order for people to ask for permission they have made it much more easier which is by using a licensing form system.
Universal Music Group has 2 different form system they use, which include publishing rights and masters rights. This was a new term for me, which I decided to search what it means from this website:
- Publishing Rights ━ it refers to how a permission is needed to use the songs lyric's and melody
- Masters Rights ━ it refers to gaining a permission in using the original recording of the song
As this project component 3 being a music video, my music video consist lip syncing of the lyric with still using the original recording of the song. This means that in order to use it for this project, I will need to gain both of the rights. The website interface of both the Masters Rights and Publishing rights are shown below. Which both include almost similar things to add, includes; company name, project / media type, duration of the license, and many more.
This project is a non-commercial school production, so we decided not to complete the official licensing forms to request permission for using pov by Ariana Grande. However, we understand that permission would normally be obtained through Universal Music Group, demonstrating our awareness of copyright regulations and potential platform restrictions, such as those on YouTube.
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REFLECTION:
Classwork: Clapperboard
This blog contains a short understanding of what Clapperboard is and how we use it in our music video project. This blog was created by Tisha.
✧｡Clapperboard ✧*｡
In class, my teacher has given a suggestion on buying a clapperboard in order to help with editing much more easier. As before I had to look through each video to find the right video and it took a lot of time. At first, I thought it was an item that is just for visuals only but it turns out it was useful.
I decided, to research myself about what a clapperboard is, how it is use, and what is the purpose of having a clapperboard in creating a video project. I decided to research by watching a youtube video.
The video explains a brief explanation of what clapperboard is and how films use them.
To show my understanding of the video, I created a summary below about clapperboards.
What is a clapperboard?
Clapperboard is a flat board that contains information about a scene which includes scene number, roll, take, shot, and date. At the top it includes a hinged that when it is close it makes a clap sound.
Clapperboard is a flat board that contains information about a scene which includes scene number, roll, take, shot, and date. At the top it includes a hinged that when it is close it makes a clap sound.
In order to use a clapperboard, the clapperboard needs to fill in the full frame being needed to hold in front of the camera. The details on the clapperboard is mainly important which includes details about the:
- Production title
- Scene number
- Shot number
- Take number
What is the purpose of a clapperboard?
The purpose of a clapperboard in general is to help organize footage that makes it helpful during editing. As the clapperboard is shown in front of the camera and filling the whole frame, when the footage is placed in a storage application such as Google Drive, the thumbnail of the raw footage will have the clapperboard. With this, it makes it easier to identify what footage it is.
Another purpose of having a clapperboard is the hinged top. The hinged top creates a clap sound, because of this sound it will create a spike waveform. With this spike it will be much more easier for editor to match the sound if it was recorded on a separate devices such as a boom mics.
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USING CLAPBOARDS
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REFLECTION:
Friday, April 17, 2026
Internship
This is a blog explaining my internship experience in media, marketing and communications and how that has helped me gain skills and learn new things to prepare me for component 3’s production. This blog was written by me (Cassie).
꒰ྀི১ Internship ໒꒱ིྀ
My school holds an internship program every year where students must intern for at least 40 hours. This allows the students to gain real work experience and build their CVs for university applications. However, I saw this as an opportunity to expand my skills in media studies and marketing for component 3 and future projects as well. So, I started looking for opportunities in media and communications -related positions.
In December 2025, I interned at Double Six Luxury Hotel as a Marketing Intern, focusing more on social media marketing. Here were the tasks I was asked to carry out throughout my internship:
❀ Creating mood boards and social media feed arrangements
❀ Sourcing photos from DropBox
❀ Writing engaging captions for social media posts
❀ Filming videos of the hotel's facilities
❀ Editing and creating content for social media reels
Here is the link: https://canva.link/vsifc7qdkpraq3p
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Mood Board & Feed Arrangements
I was tasked with things such as creating mood boards and possible feed arrangements across their social media accounts, which I found beneficial for creative expression and works as a practice for our social media development. During this time, I was able to see the general brand image of each sister company the hotel had (e.g. other hotels, restaurants, spas, etc), and I made multiple mood boards of each company to get an idea on the aesthetic and vibes of the businesses. During the production phase in component 3, I’ll make sure to make a mood board to grasp the concept we will use and refer to it if we ever get lost/stray to far from the plan. I will also use my experience in creating feed arrangements for social media to help make a comprehensive social media page that looks visually appealing and aligns with our brand. Below are the mood boards and feed arrangements I made during my internship.
Here is the link: https://canva.link/5srd8toto06s931
Photo Sourcing from DropBox
I often browsed through pictures of the hotel's facilities in DropBox, which also helped me again an artistic eye in terms of photography and photo composition which will come in handy when we are taking pictures for the digipak and social media. One thing I enjoyed while using DropBox was that photos were all stored and organized neatly in one app with many named folders/classifications, which made photos easy to find. This significantly made my job easier and quicker to do, and I hope my group can create an easy resourcing-finding system too. Since DropBox isn’t commonly used, we may opt into using apps we may already have, such as Google Drive, as it has similar features for easy organization. Seeing so many professionally-taken pictures has inspired me to take similar photos for my digipak, especially when I see candid photos being taken of “guests” or models. I’ll definitely keep it in mind when we start taking photos for the digipak’s development.
Caption Writing
I also created engaging captions across multiple social media pages, both on Instagram and Facebook, which can prepare me when my group tries to create meaning for my artist through the social media post captions. I realized that certain types of captions can attract different emotional responses from audiences e.g. a caption including a playful question will attract many commenters. I will share this knowledge to the member working on social media if it is not me, as captions are still an important part of audience interaction and also generates meaning which can support our dominant reading/our star’s persona. Another thing I have learnt is that AI is often used in writing captions for businesses, and this may have become an industry standard. I aim to create my own engaging captions that have real human-intended meaning behind them, without the use of AI, in my component 3 project. Below is a post I made for one of the sister companies of Double-Six Luxury Hotel, called Blu-Zea Resort by Double-Six, using my own captions writing.
Here is the link: https://www.instagram.com/p/DSUK_iTjTr0/?igsh=MWdvNndpbHJydDRwbA==
Filming
I also often went to different areas within the hotels/traveled to the sister hotels of the company I interned at for filming purposes, which let me express my ideas creatively without limits, as my internship supervisor let me use my own filming techniques and knowledge. I found that my filming skills improved as it allowed me to put my pre-existing knowledge into practice. As someone with limited experience in that area, because I usually act as an actor during media projects, it was helpful to experiment with the camera to find out what works and what doesn’t. However, this opportunity allowed me to fix filming mistakes I often make such as rigid and shaky movements, my fingers entering the frame, and overall bad blocking/framing. Now, I feel more comfortable being a camera man for future projects. I’m not sure if I will work as a camera man in component 3, however I will be happy and confident to substitute if our actual designated cameraman is unavailable.
Editing
Lastly, I edited and created content for social media. I was quite nervous about this as I've never edited a whole project on my own, however it allowed me to explore CapCut as a whole and experiment with the different features. I felt like I was able to apply my new-found knowledge practically and improve my editing skills, and could assist the editor in my media team if she ever needed help. I tried out color grading, messing around with audios and beats, used logos and overlays, and many more. However, since a social media post (more specifically for Instagram) or reel is usually very short and simple, I did not have the chance to try more editing styles that would not suit content for a luxury hotel. On the bright side, I was proud I could finally edit a project on my own while getting compliments from my internship supervisor. The Canva file below contains two videos I created for Double-Six and Blu-Zea entirely on my own.
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