This is a blog explaining my internship experience in media, marketing and communications and how that has helped me gain skills and learn new things to prepare me for component 3’s production. This blog was written by me (Cassie).
꒰ྀི১ Internship ໒꒱ིྀ
My school holds an internship program every year where students must intern for at least 40 hours. This allows the students to gain real work experience and build their CVs for university applications. However, I saw this as an opportunity to expand my skills in media studies and marketing for component 3 and future projects as well. So, I started looking for opportunities in media and communications -related positions.
In December 2025, I interned at Double Six Luxury Hotel as a Marketing Intern, focusing more on social media marketing. Here were the tasks I was asked to carry out throughout my internship:
❀ Creating mood boards and social media feed arrangements
❀ Sourcing photos from DropBox
❀ Writing engaging captions for social media posts
❀ Filming videos of the hotel's facilities
⏔⏔⏔⏔⏔⏔⏔⏔⏔ ꒰ ᧔ෆ᧓ ꒱ ⏔⏔⏔⏔⏔⏔⏔⏔⏔
Mood Board & Feed Arrangements
I was tasked with things such as creating mood boards and possible feed arrangements across their social media accounts, which I found beneficial for creative expression and works as a practice for our social media development. During this time, I was able to see the general brand image of each sister company the hotel had (e.g. other hotels, restaurants, spas, etc), and I made multiple mood boards of each company to get an idea on the aesthetic and vibes of the businesses. During the production phase in component 3, I’ll make sure to make a mood board to grasp the concept we will use and refer to it if we ever get lost/stray to far from the plan. I will also use my experience in creating feed arrangements for social media to help make a comprehensive social media page that looks visually appealing and aligns with our brand. Below are the mood boards and feed arrangements I made during my internship.
Photo Sourcing from DropBox
I often browsed through pictures of the hotel's facilities in DropBox, which also helped me again an artistic eye in terms of photography and photo composition which will come in handy when we are taking pictures for the digipak and social media. One thing I enjoyed while using DropBox was that photos were all stored and organized neatly in one app with many named folders/classifications, which made photos easy to find. This significantly made my job easier and quicker to do, and I hope my group can create an easy resourcing-finding system too. Since DropBox isn’t commonly used, we may opt into using apps we may already have, such as Google Drive, as it has similar features for easy organization. Seeing so many professionally-taken pictures has inspired me to take similar photos for my digipak, especially when I see candid photos being taken of “guests” or models. I’ll definitely keep it in mind when we start taking photos for the digipak’s development.
Caption Writing
I also created engaging captions across multiple social media pages, both on Instagram and Facebook, which can prepare me when my group tries to create meaning for my artist through the social media post captions. I realized that certain types of captions can attract different emotional responses from audiences e.g. a caption including a playful question will attract many commenters. I will share this knowledge to the member working on social media if it is not me, as captions are still an important part of audience interaction and also generates meaning which can support our dominant reading/our star’s persona. Another thing I have learnt is that AI is often used in writing captions for businesses, and this may have become an industry standard. I aim to create my own engaging captions that have real human-intended meaning behind them, without the use of AI, in my component 3 project. Below is a post I made for one of the sister companies of Double-Six Luxury Hotel, called Blu-Zea Resort by Double-Six, using my own captions writing.
I also often went to different areas within the hotels/traveled to the sister hotels of the company I interned at for filming purposes, which let me express my ideas creatively without limits, as my internship supervisor let me use my own filming techniques and knowledge. I found that my filming skills improved as it allowed me to put my pre-existing knowledge into practice. As someone with limited experience in that area, because I usually act as an actor during media projects, it was helpful to experiment with the camera to find out what works and what doesn’t. However, this opportunity allowed me to fix filming mistakes I often make such as rigid and shaky movements, my fingers entering the frame, and overall bad blocking/framing. Now, I feel more comfortable being a camera man for future projects. I’m not sure if I will work as a camera man in component 3, however I will be happy and confident to substitute if our actual designated cameraman is unavailable.
Editing
Lastly, I edited and created content for social media. I was quite nervous about this as I've never edited a whole project on my own, however it allowed me to explore CapCut as a whole and experiment with the different features. I felt like I was able to apply my new-found knowledge practically and improve my editing skills, and could assist the editor in my media team if she ever needed help. I tried out color grading, messing around with audios and beats, used logos and overlays, and many more. However, since a social media post (more specifically for Instagram) or reel is usually very short and simple, I did not have the chance to try more editing styles that would not suit content for a luxury hotel. On the bright side, I was proud I could finally edit a project on my own while getting compliments from my internship supervisor. The Canva file below contains two videos I created for Double-Six and Blu-Zea entirely on my own.
Here is the link: https://canva.link/svm269brzx2161r
⏔⏔⏔⏔⏔⏔⏔⏔⏔ ꒰ ᧔ෆ᧓ ꒱ ⏔⏔⏔⏔⏔⏔⏔⏔⏔
REFLECTION:
