This blog contains the research on music video intro, this blog is created by Tisha, while I helped bold/highlight words for easier reading.
⋆｡𖦹° Music Video Introduction ⭒˚｡⋆
To start a music video an introduction will be commonly seen across all different genres of music in their music video, this introduction is used to start the narrative / story of the music video. Some music videos have a narrative to explain the song to give information to the audience that allows them to understand what the song is about as well as it is used to attract audiences when they first watch the video. At the same time an introduction is a crucial part of the music video that is used as a way for an artist to brand themselves.
To understand more about how artists show their brand in their music video, I decided to research several different music videos from different artists from different genres but at the same time also focus on RnB artists' music videos to understand how they put the artists' brand.
This presentation below contains my research on different music videos, as well as what I like and dislike or not use from the way they show their brand in the music video.
From this research, I decided to add an introduction at the start of my artist’s music video where in this introduction it will be shown the song title and the record company name. We decided to use this to build the brand identity of both the artist and the company and it also makes the music video feel more professional and industry style. My classmate Cassie created the album cover to which she also created a record company, where she suggested including the record company logo in the music video as well. By adding the logo, we are creating a clear brand for the producer, which would be talking about my team who helped create the music video.
This presentation below contains the development of the music video introduction.
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