Research and Development: Music Video Introduction

This blog contains the research on music video intro for component 3. this blog is created by Tisha, while I (Cassie) helped bold/highlight words for easier reading. I also helped Tisha by creating a company/record label logo for her to use in her intro.

⋆｡𖦹° Music Video Introduction ⭒˚｡⋆

To start a music video an introduction will be commonly seen across all different genres of music in their music video, this introduction is used to start the narrative / story of the music video. Some music videos have a narrative to explain the song to give information to the audience that allows them to understand what the song is about as well as it is used to attract audiences when they first watch the video. At the same time an introduction is a crucial part of the music video that is used as a way for an artist to brand themselves. 

To understand more about how artists show their brand in their music video, I decided to research several different music videos from different artists from different genres but at the same time also focus on RnB artists' music videos to understand how they put the artists' brand. 

This presentation below contains my research on different music videos, as well as what I like and dislike or not use from the way they show their brand in the music video.

Music Video Intro Research by Ida Ayu Jyotisha Sena

From this research, I decided to add an introduction at the start of my artist’s music video where in this introduction it will be shown the song title and the record company name. We decided to use this to build the brand identity of both the artist and the company and it also makes the music video feel more professional and industry style. My classmate Cassie created the album cover to which she also created a record company, where she suggested including the record company logo in the music video as well. By adding the logo, we are creating a clear brand for the producer, which would be talking about my team who helped create the music video. 

Normally, R&B music videos do not show a record company logo as it is shown through my research, so we decided to subvert this convention by including it. This helps the audience recognize the company behind the artist and makes the brand more memorable. 

This presentation below contains the development of the music video introduction.

Introduction Development by Ida Ayu Jyotisha Sena

⏔⏔⏔⏔⏔⏔⏔⏔⏔ ꒰ ᧔ෆ᧓ ꒱ ⏔⏔⏔⏔⏔⏔⏔⏔⏔

REFLECTION: 

In this blog, Tisha researched music video intros from different genres, like how they include the song title, artist name, and record label. My role was to create a fake record label and logo called RM26, which stands for Regents Media 2026, so theres a little easter egg for media students from my school! I kept the design simple because I noticed real record labels usually have clean and minimal logos, which I thought also looked more professional. I didn’t face many problems since Tisha did most of the blog, but one mini problem was that I was a bit worried that adding a music video intro might make our project feel too much like a pop video, especially since it was hard to find strong RNB examples. To solve this and put my mind at ease, I planned to include more RNB elements in our other products like the digipak so there is a better balance between both genres. Next time, I would like to be more involved so I can share more ideas and help improve the final result, resulting in more of my innovation in the project.