This blog is the typography research blog for component 3. This blog is done by Cassie.
˙✧˖° Typography Research ༘ ⋆｡˚
Cassie’s Media Dictionary 📖 𓂃🪶
Definition by Oxford Languages
TYPOGRAPHY
/taɪˈpɒɡrəfi/
noun | TRADEMARK
the art or work of preparing books, etc. for printing, especially of designing how text will appear when it is printed
What is a TYPEFACE?
A typeface is the design of letters, numbers, and symbols that create a specific visual style for text. It helps shape the way words look, making them feel formal, casual, modern, etc, giving them meaning. For our project, choosing the right typeface for the digipak is important because it helps set the tone for the album and music promotional package. Additionally, a signature font or logos are a type of typeface that can solidify our artist’s branding. By carefully selecting a typeface, we can make sure our project matches the emotions we want to create and align with our genre.
A TYPOGRAPHY strategy can:
❀ Redirect attention
❀ Create branding
❀ Influence people by emotion
This means the typeface used in my project is crucial to grab attention and differentiate it from other RNB albums. I also need it to create memorable branding for my artist’s so consumers easily recognize her. Additionally we can use typeface to support and amplify the dominant reading of our project, specifically our digipak.
I think doing a typography research blog is beneficial as the knowledge I gain can be applied beyond the digipak, and can be used in the music video and social media too, which is why I decided to make it in an entirely separate blog post.
⏔⏔⏔⏔⏔⏔⏔⏔⏔ ꒰ ᧔ෆ᧓ ꒱ ⏔⏔⏔⏔⏔⏔⏔⏔⏔
TYPEFACES TYPES
SOURCES:
HOW TO CHOOSE TYPEFACE
According to realfakeart, choosing the right typeface in music marketing is highly important as it creates a mood, reinforces an identity and makes information readable. Below, I have summarized this article and I will apply this knowledge in our final products.
1. Choose Fonts That Match Your Sound
Your typography should reflect the mood and genre of your music. Avoid switching fonts every release and develop a consistent style to strengthen visual identity through logo and imagery.
2. Prioritize Readability
A font must be readable no matter how appealing it is. It must be a clear at a glance to promote a brand.
3. Limit the Number of Fonts
Using too many fonts can make your design look messy and unprofessional. Stick to one or two fonts to keep your design clean and cohesive.
4. Use Contrast for Impact
Ensure there is enough contrast in font size, colour, and weight so that your text stands out and remains easy to read.
5. Consider Printing and Merch Use
Not all fonts work well across different formats. Think about how your design will look when printed on merchandise such as clothing, embroidery, or vinyl to ensure it remains effective.
TYPEFACE PRINCIPLES
Below is the video I’ve watched that has helped me understand the key principles of typography. This video helped me understand the connotations of different typefaces and how they create different emotional and psychological responses from audiences based on how they perceive it. This is why typography plays such an important role in media and branding.
⏔⏔⏔⏔⏔⏔⏔⏔⏔ ꒰ ᧔ෆ᧓ ꒱ ⏔⏔⏔⏔⏔⏔⏔⏔⏔
REFLECTION:
No comments:
Post a Comment