Audience Feedback

This blog contains the audience feedback from a version of the music video that we showed to our target audience. This blog was created by me (Tisha) while the question was made by both me (Tisha) and Cassie.

Audience Feedback

What is the purpose of audience feedback?

    An audience feedback is used to understand our audience specifically target audience opinion and point-of-view when watching our music video. This is done by asking several questions on their feedback on the music video, where the questions are asking both good parts from the music video and improvement that they think would need to be added to suit their preference. 

    As most audiences have different kinds of preferences, we narrow our target audience down to be couples who are teenagers that enjoy going on dates together. So we decided to ask 3 of our friends, to make it fair we decided to ask both female and male audiences who are a couple. This allows us to understand from both perspectives. 

Audience Feedback Question

    Before we come up to them to ask a question, we decided to create several questions that can be printed on to a paper so that our target audience would be able to answer the question while watching a clip from our music video. 

    We created 5 questions as a table as you can see below, as the empty boxes would allow our audience to answer the question easily as there are spaces provided. We chose these questions as it is not a simple question where the audience would only be able to answer with short form answers. Having a long descriptive answer allows us as a team to review the feedback and understand what we need to add / change from our music video to fit their preferences.

The part of the music video clip that we showed to our audience is this: 

https://youtu.be/YNuyDNSw6xE

From this, we have received 3 of our target audience feedback that is shown below:

From all of the 3 audience feedback that we receive, we decided to review and pick which one that we think matches / the answer fits with what our vision of our artist would be highlighted in blue, things that we need to improvement on is red, and lastly the one highlighted in green is a new idea that would fit our music video.

This is our question paper that we give out to our target audience to answer

Reflection:

Collecting audience feedback was beneficial because it allowed us to see our video from the perspective of a viewer rather than a producer. As the producer, it is easy to overlook weaknesses as you get used to things, but audience feedback helped highlight things that were unclear or ineffective. This process ensures that the final music video is more engaging and better suited to the target audience expectations. One problem is that one person gave sort of short answers and didn’t give us as much feedback as we wanted. These responses were vague and general, which wouldn’t give us much insight. To solve this, we allowed him to watch the video again and pause when needed, so he could refresh his memory anc give specific feedback from each scene. 

Classwork: Theory of Stardom

This is my classwork for component 3 about stardom.

Reflection

Working on the classwork post about the theory of stardom helped me understand how a music artist is not just defined by their music, but by a carefully constructed image that is shaped through media representation. This was especially useful for my music video project, as I am creating a made-up artist and needed to think deliberately about how their star image would be presented to the audience. One problem was that while Ariana Grande has many scandals, none of them caused a huge downfall. Ariana Grande remains very popular no matter what she does, even through her countless scandals. To solve it, I just researched her “mini-downfalls”and analyzed the impact they had on her career. Though it’s not career ending, it still got her some backlash and made her lose fans. Next time, I would research a wider range of artists from different genres and eras to avoid over-reliance on one star which was Ariana Grande in this case. This would help me get more inspiration to create a more unique and well-rounded star image and strengthen my understanding of how stardom is constructed across different media contexts because not all stars share the same story. Maybe researching stars with downfalls would be more beneficial to me, but I choose Ariana Grande because she is the original singer of the song we chose.

Classwork: Persona & Brand Identity

 Here is my classwork about persona and brand identity for component 3. This was made my Tisha, Kimora and I (Cassie).

Reflection:

Making the mind map about my artist’s persona and brand identity helped me clearly understand who my artist is and how they should be presented. It was useful because I could organise my ideas about the artist’s personality, style, and image in one place. This made it easier to keep my music video consistent and made sure the artist has a clear identity. The main problem I had was putting in too many ideas that didn’t fully match each other. Since the artist is made up, I added things I liked without thinking about whether they all worked together. This made the artist’s persona a bit confusing at first. To solve this, I chose only the most important ideas and removed the ones that didn’t fit the artist’s main image. I grouped similar ideas together so the brand identity was clearer and more focused. This helped me create an artist that feels more realistic and easy for the audience to understand.
Next time, I would look at more real artists (since I only researched a few in detail) before making the mind map so I can plan the persona better from the start and avoid adding ideas that don’t fit.

Behind the Scenes

 Here is the behind the scenes of component 3. This was made by Tisha, Kimora and I (Cassie).

Reflection: 

Working on the behinds the scenes part of my project allowed me to see the whole production process. In past projects, I’ve always been the main actor, so it was a new experience to be apart of the filming crew. My role is I usually gave insights to the camera man, took behind the scenes pictures, took pictures for our artist’s instagram, and acted as background or secondary actors. The main problem when creating this blog post was the random scenes Kellie and Karl filmed, as they couldn’t really take too many BTS-esque pictures. We also simply did not really put too much effort into those spontaneous scenes, so we couldn’t really explain the process behind it. The solution we thought off was using phone accessories and equipment such as octobuddies (suction tool that allows phones to be stuck onto a surface), tripods, pop sockets, etc. This allows Kellie and Karl to film from afar without them actually holding the phone, making it look like we have a camera man, and allowing them to document their process. Next time, I would ask Kellie and Karl to ask someone around them to assist them in taking at least a few of their shots, so there is at least a larger variety of footage and there would be more behind the scenes pictures.

Filming Schedule

Here is the filming schedule for component 3. This was made by me (Cassie)

Scene	Date/Time	Location	People	Props	Equipment	Notes
Park Scene	15/11/25, 4:00PM	Peninsula Island	Cassie, Kimora, Tisha, Kellie, Karl	Picnic fabric, Snacks, Basket, Flowers, Painting, Camera	Phone, Digicam, Camera	Kellie and Karl came an hour late, so we had limited time to film before the sun set and it got too dark.
Photobooth Scene	16/11/25, 1:00PM	Photoism, Living World Mall	Kellie, Karl	None needed	Phone	Since this was a very simple shot, Kellie and Karl did it in their own time without the rest of the team.
Shopping Scene	02/12/25, 6:00PM	Mr DIY, Trans Studio Mall	Kellie, Karl	Random goods from Mr DIY	Phone	Kellie and Karl spontaneously decided to film this while they were together. Unplanned, but may be useful if we need more scenes. The rets of the team was not present because this was on Kellie and Karl’s personal date.
Night Out Scene	05/12/25,  7:00PM	Shooters	Kellie, Karl	Game materials	Phone	Again, this was randomly filmed during their personal date, which is why the rest of the team was not present. However, we gave Kellie and Karl insights on how to film via WhatsApp.
Record Cafe Scene	12/12/25, 10:00AM	Analogue Listening Space	Tisha, Kellie, Karl	Drinks, Pastries, Headphones, Handbag	Phone, Digicam, Camera	Tisha helped Kellie and Karl film this during Cassie’s internship hours and Kimora was overseas.

Reflection: 

This filming schedule will remind us when we need to film. It’s crucial we plan this in advanced so we don’t end up procrastinating it and have to film everything last minute at the end of the project timeline. I decided to create this short, simple, yet straight to the point filming schedule just to keep track of when we would have to film. I also added Kellie and Karl’s unplanned filming sessions here so we could keep track of the individual scenes. One problem we faced is that Kellie was going abroad from December 13th to January 13th. This meant we could not film for the entirety of our winter holiday from school. This made it very difficult for me to find times for us to film, especially since everyone was busy with school, exams, internships, etc. The solution we thought of was filming much in advanced as soon as our storyboard was finished. By filming way before all the other groups in our class, we could make the most of our limited time together, while still being in the same phase when we arrive back at school. We also let Kellie and Karl film footage of their dates when possible so we have extra clips to use if we ever needed it. When Kellie arrives back in Indonesia, we plan to film the rest of the scenes swiftly so we can move on to editing. Next time, maybe I would film more over the days we had left and managed my time better so we could squeeze in more filming sessions so we wouldn’t have to stress too much about it when we’re back to school.

Screen Test

This is the screen test for component 3. This screen test was filmed on my device, and everyone contributed in filming it, while Kimora edited it. This blog post was done by me (Cassie). 

⋆.˚ Screen Test ⋆ ✴︎˚

Media Dictionary 📖 𓂃🪶

Definitions by Oxford Languages

Screen Test
/ˈskrēn ˌtest/

noun

a filmed test to ascertain whether an actor is suitable for a movie role.

Why did we create a screen test?

My team and I decided to create a screen test so we can tell who would play the roles of our main characters best. We needed someone who was confident and comfortable on camera, especially when filming affectionate scenes since our music video contains themes of love. Doing this will help us avoid actor-related problems in the future such as an actor having a different vibe than what we are looking for, or an actor’s delivery not being as good as we wanted. By doing a screen test, we hope to find someone with good star quality who can execute our vision properly. Additionally

Our Process 

First, we sectioned the lyrics and decided one person would lip sync one section. Once that was done, we first filmed ourselves as we may be possible candidates. Then, during free periods or after school, we looked around for people who were willing to be our actors. We gave them limited instructions: just lip sync to the song/say this line and the rest is up to you. So, body language, delivery, and other factors was purely up to the actor. After filming enough people, I put all the clips from my device in shared google drive, where Kimora edited it on CapCut. Tisha then uploaded it on Youtube. 

⏔⏔⏔⏔⏔⏔⏔⏔⏔ ꒰ ᧔ෆ᧓ ꒱ ⏔⏔⏔⏔⏔⏔⏔⏔⏔

Screen Test #1 - Our Artist

From our candidates (except the two boys, we did that for the laughs), we decided actor #3 AKA Kellie, our team member, was the most confident and comfortable with the camera. She often posts lip syncing videos to her TikTok, so this was no surprise. Kellie was perfect for what we envisioned, so we decided to select her as the actor for our artist. We named our artist “Ellie”, a shorted version of Kellie. 

Screen Test #2 - The Boy

After deciding the female actor, we now had to decide the actor for her love interest. Because of this, we decided to also hold a screen test for Kellie’s close guy friend outside of our school even though most of the guys in this screen test are from our school. Based on line delivery alone, actor #4 AKA Karl, did it best in our opinion. He also has an advantage, as he is already close to Kellie, so we assumed his chemistry with her would be satisfactory as well. To test this, we decided to do another screen test purely to analyze chemistry.

⏔⏔⏔⏔⏔⏔⏔⏔⏔ ꒰ ᧔ෆ᧓ ꒱ ⏔⏔⏔⏔⏔⏔⏔⏔⏔

Reflection: