Here is my statement of intent for component 3 explain what was our original plan for our project. This work is done by my whole group.
﹒⌗﹒ Statement of Intent ⸝⸝
Changes we made:
❀ We did not really target analog boys/girls or old souls more, we just used the vintage theme to create nostalgia + as a stylistic choice to develop branding/a solid concept.
❀ For the psychographic, I think we targeted hopeless romantics, creative individuals, shy/insecure individuals, and vintage-styled individuals more.
❀ We did not end up going to the movies for one of our scenes, we kept all the other locations but decided to add some more such as a park scene.
❀ We switched around the proposed roles a bit. Kellie and I worked on the mood board, mostly Tisha and I worked on the filming schedule, Kimora and I worked on the screen test, and Everyone contributed for the behind the scenes.
⏔⏔⏔⏔⏔⏔⏔⏔⏔ ꒰ ᧔ෆ᧓ ꒱ ⏔⏔⏔⏔⏔⏔⏔⏔⏔
This is our statement of intent that will serve as a guideline for our music video and keep me and my team on track as we aim to align the music video with our original vision. We understand that we may change content during the production process as think of new ideas. A problem we faced last year is that the statement on intent became useless as time goes on, which is because we usually started storyboarding and scripts after the statement of intent was finalized. We often did not refer to the statement of intent during production because it was so forgettable. To solve this, every time me and my team work together on this project, we're going to print the statement of intent and place it on our work space, so we are constantly reminded of it. Overall, this statement will prevent us from going too off-track, and works as a summary of our existing ideas. Next time, I’d give ourselves more time complete this as starting a statement intend with limited ideas can lead us to executing a bad plan.
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