Here is my creative critical reflection 2 for component 1.
CCR2 by cassandra dominica
Here are the google drive links to both the poster and audio for my CCR2, just incase.
Here is the written script for my recording:
Hello, my name is Cassandra and I will be explaining my CCR2, which answers the question “How does your product engage with audiences and how would it be distributed as a real media text?”.
So for starters — my target audience. My target audiences consists of teenagers and young adults between the ages of 13 and 25. This group primarily includes high school students and college students, with a focus on female viewers while still appealing to male viewers. From a psychographic perspective, our audience consists of thrill seekers who enjoy the adrenaline rush of intense and suspenseful moments. They are also social butterflies and party-goers who often engage in activities with friends and share their experiences online. Being highly active on social media, they consume and spread content quickly, making digital engagement a crucial factor in our marketing strategy. Additionally, they have independent and rebellious spirits that aligns with the themes in our films.
So for starters — my target audience. My target audiences consists of teenagers and young adults between the ages of 13 and 25. This group primarily includes high school students and college students, with a focus on female viewers while still appealing to male viewers. From a psychographic perspective, our audience consists of thrill seekers who enjoy the adrenaline rush of intense and suspenseful moments. They are also social butterflies and party-goers who often engage in activities with friends and share their experiences online. Being highly active on social media, they consume and spread content quickly, making digital engagement a crucial factor in our marketing strategy. Additionally, they have independent and rebellious spirits that aligns with the themes in our films.
Moving onto my film opening and how it appeals to my audience. So, so engage with this demographic, we included a party scene at the beginning of our film. This creates an exciting and relatable atmosphere for younger viewers before transitioning into a darker and more intense thriller. This shift in tone keeps audiences engaged and mirrors real-life fears and dangers, making the film more immersive. To further connect with our audience, we subtly incorporated social media and technology element. These details reflect how digital platforms influence teenager’s decisions, relationships and like their everyday lives. Additionally, we included a dramatic fight scene between the teenager and her mom, tapping into common real-life conflicts that our viewers may relate to. By blending real life experiences with suspenseful story telling, we ensure that our film resonates with our audience.
Moving onto distribution, we chose the company A24 as they are known for producing and distributing artistic and thought-provoking films, particularly in the thriller and horror genre. A24’s films often feature sticking visuals, psychological depth and unique storytelling, making them stand out in the industry. Their main audience consists of Gen Z and millennials (age groups that align with our target audience) and additionally, they attract people who appreciate films and deeper meanings with complex narratives. By partnering with A24, our film benefits from strong branding and credibility among thriller enthusiasts because they have a good brand image. The company’s reputation for high-quality innovative cinema will help us reach a dedicated audience that actively seeks out gripping and unconventional films.
For marketing and promotion, since our target audience is highly engaged with social media, we will utilize platforms like TikTok and Instagram for marketing. These are the most popular social media apps among teenagers, allowing us to reach them more effectively. Our campaign includes realistic missing person posts to create viral intrigue. These posts will make audiences feel like the movie is happening in real life, building suspense before its release. Additionally, we will post physical missing person posters in locations where students typically go to such as high schools, colleges, coffee shops, parks, libraries and so on. Each poster will feature a QR code that leads to an interactive website filled with hidden clues and a countdown for the movie’s premier. To enhance engagement, we will also create fake party invitations making audiences believe they are invited to an event. However, scanning the invite will lead them to the movie’s teaser instead. These invitations — both the digital and physical invitations — will generate FOMO or “fear of missing out” and exciting, encouraging people to share them online. This strategy leverages social sharing to maximize exposure and anticipation for our film.
Finally for exhibition, we choose Netflix as it aligns perfectly with our target audiences viewing habits. Netflix is the most popular streaming platform, and our audience prioritizes convenience, preferring on demand access over traditional cinema, like when you go to the theatre. Technological convergence has played a significant role in making digital distribution accessible. The rise of high-speed internet, smart devices and streaming services has changed how audiences consume media. These advancements allow viewers to watch anytime, anywhere, whenever they want, ensuring our film reaches a wide audience. With Netflix’s global reach and strong engagement among Gen Z and millennials, we can effectively distribute our film and maximize its impact and reach
That is all, thank you.
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