Statement of Intent

 This is the statement of intent for my tourism Ad project. This was done by everyone in the team.

Tourism Ad
Primary Target Audience
Demographic teenagers to young adults (16-22) who are doing a gap year or finding activities that they can add for their community service. + having fun on a low budget	Reason Because we know best about what people around our age want, especially if it's in a specific budget and not being so wasteful
Psychographic Eating (food blogger)  Photographer  Community activism  Journaling/scrapbooking  Seashell collecting (?)	Reason These are all easy to execute and we have the necessary props and places that can show these types of hobbies and interests. It also isn't too costly.
Secondary  Target Audience
Single adults who are in their mid 20s to 30s that want to feel young again by travelling that has exciting activities.	Reason Working people because they already have their own income so they won't be so pressured about being on a budget, and having more freedom in general
Content Overview
What will happen in your trailer (basic idea) A group of teenage friends from abroad will visit Bali together to have fun and do community service to build their CV for university. However, they’re on a low budget. So, we plan to showcase all the fun activities we can do in Bali that aren’t that expensive.
Unique Selling Point
(Why visit your location, and not another destination? What makes your destination unique?) Our unique selling point is our on budget and affordable destinations that we showcase. We want to show that being on budget does not reduce the enjoyment and experience of the trip. This makes our destination unique as it aims for teenagers or people who seek on low budget trips while still having the time of their lives.
Representations
People: Who will you show? How will they be shown? All of us are going to be the actors  Places: (Beach, forest, city places, restaurants)  Gwk  Monkey forest Markets Kuta Ubud  Cafes  Restaurants Hotel Rice fields
Dominant Reading (Your message)
Attracting teenagers to come to Bali to have fun with a low budget, the video is in the point of view of teenagers who are having fun enjoying their time before going into the next chapter of their life (university).

Self Reflection:

This was our original statement of intent and ideas. However, after much consideration, we decided to not visit some places such as GWK and hotels. We decided against GWK because it is quite far away and we wouldn’t be able to capture the full essence of the huge statue, as we do not have drones to film it at a better angle (Long shot) with. As for hotels, it will be costly to book a room just to get the tourist experience in our videos. We had intended to end our video in a comfy room but due to the limitations, we decided it will be better to end it at the beach during sunset. We thought we already had enough locations in our blog, so we decided to eliminate the rice field idea too.

We also decided against the community service idea. We thought this would make our audience more niche, therefore following the aim of this project more accurately. However, it was difficult to find community service events that we were all willing and able to attend, as our schedules were fairly packed and it would complicate our project. So instead of marketing to students who intend to do community service, we will think of other ways to target students who are budgetters. For example, we plan to include the cheap prices of activities, food, items, etc in Bali,

This statement of intent was useful in the sense that it made sure we didn’t stray too far away from our original vision and our target audience. Some changes were made, but changing the entire premise of the ad was only going to complicate things in my opinion. So, this showed to be quite handy.