Final Ad

Here is my final submission for my tourism Bali ad project.

Additionally, here is a google drive link with my ad project in it, just incase the video gets removed from YouTube.

https://drive.google.com/drive/folders/1uWq_kP2mu8Vn7L1KfRh4SdZbF4T2BS51?usp=sharing

CCR - Creative Critical Reflection

 Here is my CCR for my tourism ad project.

CCR1

CCR2

CCR3

Here is a link to my audio file, which i can’t seem to put in this blog for some reason: https://drive.google.com/file/d/11ljNnFvlsuYk3NNWzBCXyw2BZfgHDKLy 

HTML view confuses me.

CCR4

   

Editing

This blog contains the editing journey of my tourism advert. (Editing was done by Tisha, while the editing blog itself was made by Tisha and I (Cassie))

Editing

Problem 1:

In the first scene we filmed, we were still getting used to filming and acting on camera. This uneasiness led us to forget how to properly transition from one shot to another. Because of the sudden cut when transitioning from one shot to the other, we decided to add two black screens to add a cool effect and blend the shots together. In this video, Cassie was shown to be sleepy and drowsy, and this black out effect somehow matches with her sleepy expression, therefore the transition works well. 

Problem 2: 

Turns out when we were recording one of our scenes, which is this running scene, we accidentally recorded it in slow-mo. This affected our results but we were able to change it to be normal speed by changing the speed of our video. Because of this change, you can’t even tell that the video was once in slow motion.

We were figuring out a font type that would look good in our video and this is what we agreed on that day, but we changed it again later on into a different font to match with our playful theme .

Above, Tisha decided to make the colours on all the food different so add variation and liven up our ad to stick with the “youthful” and playful theme. Cassie chose the exact colours and shades to make it stand out and not blend in with the background.

Originally, we added the prices of the food and the other items/activities in standard american dollars. However, in our first scene, we take out our wallets and pull money out. We didn’t have american dollars on hand, but we had australian dollars. We figured using australian money and converting prices to australian dollars would target australians, so that's how we changed our demographic. 

1st Video Draft | 6 September 2024 

https://youtu.be/HnjnQQwqXiE?si=uj2xtQoAezYugiVl

During our editing on this day, our teacher saw our video in order to check our progress and he gave comments on what we should do to make it look better. The ideas our teacher gave us to improve our advert are visualized and shown above. 

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2nd Video Draft | 12 September 2024 

https://youtu.be/uaxhEiTkLA8

In this draft, we have yet to film the first scene or add music to our advert. Music was a big feature of our advert as we did not have a script, so we needed to choose a good song that matched our theme.

We had narrowed it down to 3 songs/instrumentals:

1. One thing - One Direction
2. Borderline - Tame Impala
3. Attention 250 Remix - NewJeans

We ended up choosing and using the instrumental of One thing by One direction, as it had a calm start then built up to a fun and cheerful chorus, which was exactly what we needed. 

One Direction is also a very popular band amongst teens all over the world, and we have similar target audiences. This was another reason why we chose this song.

In this part of the scene, we wanted to include a shot of the monkey and the monkey forest sign. We took a close up shot as shown in the first photo above. However, when we made the text bigger (so the viewers can see it better), the monkey got completely covered. So, we changed it to a medium-long shot, still including monkeys and the sign. 

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3rd Video Draft | 13 September 2024

https://youtu.be/sHwniPKOemQ

After finishing this draft, we asked opinions from our classmates on our advert. We took their suggestions and made small changes to our ad. Overall, we agreed it looked better after the changes.

After finishing this draft, we asked opinions from our classmates on our advert. We took their suggestions and made small changes to our ad. Overall, we agreed it looked better after the changes.

Problem 3: 

Via suggestions from our friend, we realised that it was quite difficult to tell that Cassie was dreaming in the video. So, our friend offered some solutions to this problem. Tisha switched the walking and firework scenes and added a longer fade after. We found that this made the video more “dream like” as it had a false ending. It was now much easier to tell that Cassie was dreaming.

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Font development

(This part is copy and pasted from Cassie’s (My) research blog)

My team and I experimented with a wide variety of fonts via the Canva App, which provided many free font options to choose from. it was convenient as Canva allowed my whole team to work on the image above at the same time. We ultimately felt like all these fonts were boring on their own, and didn’t capture the tone we wanted to convey. That’s when I thought to combine two fonts together to create a more engaging design. Here is the idea I came up with:

This font combination struck us as both aesthetically pleasing and purposeful. The top font, with its "handwritten" feel, evokes a personal and casual vibe, similar to what we would expect from a student's handwriting. This informal, playful tone gives it a sense of authenticity to our target audience of students. It is playful and approachable design creates a sense of fun and youthfulness, something we wanted to emphasize in the ad. 2 out of 4 group members preferred this font a out of the many fonts we had tried out, as it aligned with our vision of creating a friendly, relatable tone.

In contrast, the bottom font has a more sophisticated and elegant style. Its appearance conveys professionalism and a sense of  flow, which pairs well with the cultural and natural beauty of Bali. This connotation of refinement helps reinforce the idea of Bali as both an exciting and enriching destination, perfect for students looking for affordable yet memorable experiences.

Together, these two fonts create a dynamic contrast—balancing playful energy with elegance. This distinction separates the two different sections of the message but also prevents the design from feeling bland. The variation in style ensures that the ad remains visually engaging, while also reinforcing the dual message of fun, affordable experiences with a touch of uniqueness, making it appealing and memorable for the audience.

In the end, this is how our call to action and final frame of the ad looked like.

Self Reflection:

Reflecting on my role in the media ad project, I primarily contributed by generating creative ideas, even though I didn’t participate in the actual editing process. I played a key part in shaping the ad’s overall look and feel by selecting the fonts, deciding on color schemes, and determining the appropriate text sizes. I also chose the instrumental music, ensuring it matched the tone of the ad. I suggested visual transitions, such as a “flash” transition to mimic a camera flash, which added a dynamic element to the ad which can be seen in the beach scene. Overall, I feel that my contributions significantly influenced the final product’s style and direction. 

Behind the Scenes

 Here is the behind the scenes of my tourism advert project.

Scene 1: School 

Here is a picture of us filming for the first time for our project at school. We received our teachers permission to film this scene and he was there supervising as well. A problem we faced when filming was that it was the only serious scene we had, where we all had to keep a straight face. However, that was very difficult because we (mostly me, who was the main actor in this scene) couldn’t stop laughing. In the end, we still managed to get some shots without smiling and use them in our final video.

Scene 2: Beach Scene

On the day we filmed our beach scene, we were very unprepared. Eileen forgot her cardigan at school which affected the character’s appearance and costume. However, the shots still ended up looking nice and cohesive, and Eileen still looked like a tourist going to the beach. So in hindsight it wasn’t that big of a problem. 

Before we started filming, we had some food and it gave us an idea to add into our video. It also matches the concept of our video theme which is “on a budget” because the food (Bakso) was only around 15k Rupiah. 

In this photo, we can see Tisha was looking for a good angle to shoot the video. 

^Figuring out how Eileen should hold the camera for the shot. 

This was the behind the scenes of the beach scene, which we filmed first. There was a shot that required the whole team in the frame, however we didn’t bring an “extra” person to be the cameraman, as we couldn’t find any mutual friends available on that day. So, we asked this nice stranger nearby if she could film us for a specific shot. She kindly agreed, and we got permission to take and put this photo in our blog. However, she requested her face to be covered.

Scene 3: Monkey Forest Scene 

On the day of filming for the monkey forest scene, we all were tired as we had just finished the school week. However, we loaded up with snacks in the car and that helped to liven up our energies so we could put on a good expression for our video.

Us on the way to the monkey forest!

In this picture, you can see us filming using a POV shot in order to make it more relatable for our audience.

We had some safety concerns when visiting the monkey forest. The monkeys in the monkey forest are free, meaning they can walk anywhere they please. They’re also known to be very naughty, and they might grab things that are out, for example the phones we were using to film. However, We always made sure that one person served as a lookout when we were filming a scene, making sure the monkeys don't get too close. We also didn’t film any of the monkeys' weird or aggressive behavior, e.g a monkey eating hand sanitizer, to show our audience only the good sides of the forest.

Scene 4: Restaurant 

We didn’t take many pictures for this scene, as we were hungry and immediately ate after filming our food.  However, here's a few pictures of the food we included in the video and us entering the restaurant.

Self Reflection:

Working on the behind-the-scenes blog for our project allowed me to see the production process from a different perspective. My primary role was as the main actor in the video, which was important because our target audience consists of foreigners, and I was chosen for this role since, being half white, I have a more "foreign" look compared to others in the group. This helped in making the video more relatable to our intended viewers. 

The behind-the-scenes experience gave me insight into how much planning goes into even small details, from setting up shots to coordinating movements and expressions. While I wasn't directly involved in the technical aspects like filming or editing, working closely with the team gave me a deeper appreciation for the process.