What is Genre?

 Here is my summary on today’s lesson about genre.

In media studies, genre refers to the classification of media texts (such as films, TV shows, books, or advertisements) into distinct categories based on shared conventions, themes, and styles. Each genre has specific features that audiences recognize, such as character types, settings, narratives, and visual or auditory codes. These conventions help shape audience expectations and guide how media texts are produced, marketed, and interpreted.

For example, in film, genres like horror, comedy, or action have recognizable elements: horror might feature suspense, dark settings, ghosts, while comedy focuses on humor. Genre can also evolve over time, as new elements are introduced or subverted to keep the audience engaged. Understanding genre in media studies helps analyze how texts communicate meaning and how they appeal to particular audiences.

Conforming to a genre means sticking to the familiar conventions and expectations that define a genre, such as using specific themes, plots and visual styles that audiences anticipate. For instance, a romantic comedy might conform by featuring humorous situations and focusing on romantic relationships. On the other hand, subverting a genre involves intentionally breaking or twisting these conventions to create something unexpected or original to avoid boredom in the audience. For example, the romantic comedy mentioned earlier might have dark themes, or a plot about cheating and adultery as this is unexpected and presents a twist. By conforming, creators align with audience expectations, while subverting allows for creative innovation and can offer fresh perspectives within the genre.

The Amazing Spider-Man

This movie is under the superhero genre. Originally, superheroes would be a sub-genre under the action or adventure genre, however the sub-genre has gotten so big it’s now its own genre. The genre conventions for this movie and genre would probably be bright superhero suits with a signature logo, secret identities with face concealing masks, dramatic fight scenes, a cool backtrack, etc. Along with these visual and audio elements, we might also expect a love interest that may die in the middle of battle, or a superhero sidekick.

Due to this, I think this trailer conforms to the audience’s expectations in a superhero movie. It showcases the contrast of the iconic superhero costume and seemingly ordinary life of the hero without the mask. Back in the day, the primary audience of superhero movies consisted mostly white millennial males. However, in the past few years more and more women and teenagers have become fans of this genre. We’ve also see an increase in diversity within the genre, with many more women superheroes and superheroes of color in the comics receiving movie adaptions. This diversity has broadened the appeal of superhero movies to a wider range of demographics.

This movie, “The Amazing Spider-man”, appeals to the white millennial male audience due to Spider-man pre-established popularity from Tobey Maguire’s earlier portrayals of the hero. However, many felt like the movie was actually marketed to women. Unlike most superhero movies, it heavily emphasizes the romantic relationship between the main character, Peter Parker, and his girlfriend, Gwen Stacy. The mix of rom-com elements in the superhero action movie contributed to its popularity among female viewers. I also have to agree! As a girl, it is one of my favorite superhero movies. In this way, the movie also somewhat subverts from our expectations due to its surprisingly romantic nature. This was practically unheard of at the time, so this may be the first superhero movies to be aimed primarily at women.

Self Reflection:

This lesson on genre will be incredibly helpful for my tourism ad project by guiding me on how to use genre conventions effectively. Understanding the typical codes and conventions of travel ads (such as vibrant visuals, scenic imagery, and upbeat music) will help me create an advertisement that aligns with what my target audience expects and enjoys, or an advertisement which is innovative and catches my audience by surprise. Additionally, knowing genre norms will allow me to create a compelling and engaging ad while also finding ways to incorporate unique elements that make my advert stand out. Overall, using these genre principles will ensure that my ad connects emotionally with the audience and fits well within the travel genre's expectations. 

Research

 This is the research I did into other media texts for my tourism ad project. 

MOVE

The intended audience for this advert consists of single, adventurous men between the ages of 21 and 50 who enjoy traveling and have a relatively active lifestyle. 

Typically, this audience is targeted by keeping the media text adventure and travel focused. Including high-energy clips (by using quick cuts that matched the beat of the music) of the diverse travel destinations while expressing the joys of solo travel might attract this group. Due to this, I think the advert conformed with how this audience is usually targeted.

Many different locations were used to show the diversity of the world and the many differences between each country visited. There was a big contrast in the locations shown, ranging from historical and famous landmarks such as the Louvre Pyramid in Paris to bustling markets to nice scenic fields and mountains. Long shots accompanied by match cuts were used to show the varied locations, while keeping some focus on the actor. This really emphasizes how many places there are to possibly visit and how exciting travel is. The weather was also sunny and bright in most of the outdoor clips used to appeal to the viewer by showing the ideal conditions for travel, connoting positive experiences and masking the bad.

The advert uses upbeat piano music (non-diegetic sound) to evoke joy and excitement, as this music style has a cheerful quality to it. It enhances the visual storytelling of the advert without being too overwhelming. Other music genres, such as slow classical music, might come off as boring to people who seek adventure when traveling. Occasional calculated pauses in the music were accompanied by the sounds from the location, which could prevent the advert from feeling too bland and boring. Additionally, the use of diegetic sound adds a sense of realism.

A young adult man stars this advert. He is seen in stereotypical tourist outfits: a tank top with sunglasses and straw hat for the beach and a big backpack for the mountains. This shows the audience that the man is a traveler, without directly addressing it. When the actor reflects the age, gender, interests, and lifestyle of the target audience, it creates a sense of relatability. This allows the audience to easily put themselves in the actor’s shoes and form a connection. Using such an actor can also preserve the authenticity of the advert. For example, the man is constantly walking and exploring new places, and this aligns with the desires of men who have an active lifestyle. Therefore, this advert appeals to the preferred audience. 

The phrases “I want to move”,”I want to know” and “I want to travel” were shown at the end of the video. “I want to move” could express the need for change and a fresh start from the audience’s usually daily routines. This encourages them to take initiative, step out their comfort zone, and explore new areas. This can also inspire other people who may be the opposite of the target audience to start traveling more. “I want to know” highlights the desire to learn and seek knowledge from different parts of the world with varied cultures and perspectives. “I want to travel” just shows how travel is a great way to gain new experiences and live your life to the fullest. As mentioned before, the advert is very fast-paced and that could represent how fleeting life is, and you should spend it embracing your adventurous spirit.

    Think you Know Singapore?

The intended audience for this advertisement is adults of all races and genders from around the world who love to travel. It's challenging to pinpoint a specific niche target audience due to the broad appeal of the ad, which will be explained in more detail later.

This audience is typically attracted by showcasing a diverse selection of food, activities, and cultural experiences in a destination like Singapore. Therefore, the ad conforms with our expectations for a Singapore travel promotion, highlighting the contrast between the bustling city life and the serene natural environments.

The video features popular tourist spots such as Jewel Changi Airport, Marina Bay, and the famous street food areas, providing viewers with a general idea of Singapore. It also highlights lesser-known locations, like a lovely river, to engage viewers with Singapore’s hidden gems and to let them know Singapore is more than just a city. 

The music in the ad changes with each new scene to match the mood, maintaining a cheerful and fun overall tone. This evokes a sense of joy and helps create a positive perception of Singapore. The voice-over is inviting and engaging, with different narrators and accents emphasizing Singapore’s diversity. 

Singapore is home to many ethnicities, and the ad showcases this beautifully by featuring locals of various backgrounds. Including a child in the video implies that Singapore is family-friendly and welcoming to travelers of all ages. This diverse selection of people offers viewers an authentic taste of Singapore.

The main purpose of this ad is to convey that Singapore is more than just a city, a country, or an island. It is incredibly diverse and can accommodate anyone, regardless of their lifestyle. The ad also addresses and debunks common misconceptions about Singapore. For instance, while some people might think Singapore is all skyscrapers, the video highlights its charming villages and natural areas. It invites viewers to visit Singapore and experience its true essence.

Feel the Rhythm of Korea with NewJeans: K-Food

The target audience for this tourism advert are trendy tourists and foreigners aged 18-28 who are big foodies and possibly K-pop fans. Although the advert itself is very girly, the advert has its own tactics to appeal to male audiences that will be discussed below.

This audience is typically marketed to by showcasing the authentic and delicious food delicacies of various countries, often with a popular K-pop group or Korean celebrity promoting it. Given the advert's trendy nature, I believe it conforms and meets our expectations for appealing to this specific audience.

The video features many mouth-watering close-up shots of diverse, authentic Korean foods to attract foodies worldwide. Scenes of people gathering in restaurants and enjoying delicious meals together create a cheerful and inviting atmosphere, encouraging viewers to visit Korea and experience it for themselves. In addition to restaurants, the video highlights other famous locations where you can enjoy your food. For example, the Han River, a popular spot for picnics, provides a relaxing setting with a beautiful river view, further enticing viewers to visit and savor the local cuisine. The use of the contrasting scenes from a bustling restaurant to a calming river could attract both type travelers; travelers who prefer a fun and busy atmphophere and travelers who prefer a more relaxing setting. Long shots from above (high angle) are also utilized to show the sheer amount of people enjoying the food.

This advert uses up-beat and trendy music to grab the attention of viewers and keep them engaged. A happy atmosphere along with energetic and almost cutesy music and editing really liven up the advert and make Korea look like a perfect place to socialize and bond over food. Voice overs are done by a famous K-pop girl band, which will bring extra attention to the advert due to their large followings and fanbase. Their cheerful voices also matches the overall vibe of the video perfectly.

The main figures in this advert are a young white man at the airport asking ChatGPT for food recommendations and NewJeans (the K-pop band), who provide him with real food suggestions. The young man’s presence may be intended to appeal to a male audience, as using an actor that reflects the identity of the target audience can enhance emotional connection. Featuring NewJeans aims to attract K-pop fans globally and broaden the ad's appeal. Due to NewJean’s having both Korean and Foreign members, this only further attracts foreigners to Korea as they can relate to the foreigner members, and trust the advice of a local Korean member.

The message of this advert is to encourage viewers to step out of their comfort zones and try new culinary encounters. When the man receives AI-generated recommendations of basic and popular Korean foods that most people have tried, NewJeans responds with, "C’mon, nothing too obvious!" and introduces him to equally delicious but less well-known Korean dishes. The advert aims to popularize these hidden culinary gems and gather foodies to Korea. Beyond promoting new tastes and cultural exploration, the advert also highlights the social aspect of dining, emphasizing how food can bring people together and foster a sense of community. At one point, NewJeans says “Wanna know what we really eat?”. This could generate a sense of FOMO (fear of missing out) and attract more foodies to Korea to experience the food to not feel excluded.

Discover the Amazing Experiences Waiting for You in Indonesia

This video contains the various cultures, lifestyles, food, stories, landmarks, etc. With all this highlighted in the advert, it becomes very appealing to travelers everywhere who are looking for a place to visit for the holidays. However, the video is very focused on Indonesia’s beautiful nature, views, and wildlife rather than its busy city life. Due to this, I believe this advert is more targeted to nature lovers, adventurers and/or backpackers.

As mentioned above, this audience is targeted by highlighting the calming nature and  

The music in the video is calm yet engaging, putting emphasis on Indonesia’s calm nature and its ability to become the perfect place to sit back and relax. With wild terrains comes breath taking views that are perfect for people who seek to chill out instead of going out on their holidays.

The main people starring in this advert are locals. Some are engaging in cultural dances and craft, while some are showcasing Indonesia’s amazing hospitality. A few of them are seen wearing traditional local outfits such as the kebaya, and are stood in sacred Indonesian temples. This gives the viewer a better idea of what Indonesia is really about as the video educated them further.

The music being played is a very relaxing yet not boring piano music which is perfect to match the whimsical snd scenic settings of the advert. The music really enhances how serene Indonesia is. There is also a voice over explaining in an calm and inviting voice about Indonesia’s wonders, and this may persuade the viewer to come visit. 

The advert constantly brings up the phrase “our __ is waiting”, filling the blank with words like care, heritage, craft, land, etc. The phrase itself is very inviting, implying that Indonesia is sitting tight for foreigners to come visit. WIth this phrase, they get to showcase the many benefits and things tourists will be able to see and enjoy. Overall, I think the message of this advert

Welcome to Starface High School

(targeting audience focused)

This is an ad advertising Starface’s main product, a star-shaped pimple patch that aims to conceal and heal pimples faster. Most pimple patches are skin colored or clear, to blend in with the consumer’s skin and hide the pimple. However, Starface stands out to other pimple patch brands as they make brightly colored star-shaped patches to embrace blemishes and decorate the face.

Here in this ad, we see all types of individuals, all wearing the Starface pimple patches, seemingly in a high school interacting with each other. There are stereotypical jocks, gym bros, art kids, dancers, fashionistas, “pimple patch” dealers, and etc. With this location and these people shown, teenagers can relate heavily as they are familiar with the setting and can relate heavily with the actors. Most teenagers desire to find their true identity and have a healthy social life, with this ad containing many versions of what a teenager could possibly be, this appeals to a teen’s desire to express themselves while promoting a social lifestyle. 

The music is a very generic pop beat that could align with the music styles and genres that are currently trendy and popular amongst teens. The music is not too up-beat that it clashes with the slow motion of the video, but its a slower rhythm that compliments the video well. Sounds in the video consists of chit-chat between students and the school bell ringing. This is very common things to hear in a school envoment and it sets the scene nicely and adds realism. 

As said before, the main focus of this advert is all the different types of highschool students of all races, cliche, personality, hobby, etc using these starface pimple patches. This really highlights the diverse customer base and the inclusivity of the product.  The message of this advert and the brand is that acne isn't something to be ashamed of, and that using pimple patches can be made more fun by allowing cute designs and self expression. Since everybody in this advert is using these pimple patches, this creates a sense of FOMO (Fear of missing out) which is something that many students and especially teenagers are experiencing. 

I am aware this is not a tourism ad, however it is difficult to find tourism adverts that target to our specific niche market. However, this advert still properly targets students and uses many methods to do so.

It’s Time for a Florida Vacation

(Camera shot and angle focused)

This is a tourism advert that uses many different camera angles to show different emotions and effects. 

Medium shots are used in this advert to show multiple people in one clip while still being able to clearly see their facial expressions. This shot also allows for a balanced focus between the actors and the setting as they both engage with each other. This shot is mostly used to highlight the activities the actors are doing that is relevant to the setting.

Establishing shots are used in this advert to set the scene and let the viewer know where we are at. This provides context and gives the viewer an immediate understanding of the location. This shot can also showcase the important locations and/or landmarks of the travel destination and bring focus to them. Viewers will then get the big picture before moving on to the more detailed experiences.

Extreme long shots are used in this advert to emphasize how much there is to explore and discover of the state and to highlight the serene views and scenery of the area. Similarly to the establishing shot, this establishes the location and gives it its own unique identity. This shot also adds variety to the video as it contrasts heavily from most shots due to its extreme distance.

POV shots were used in this advert to give the viewer an immersive experience as if they were the ones on vacation in the ad. Since the viewers are able to see through the eyes of the traveler, this makes the advertisement highly relatable and create a personal connection between the viewer and the video/location. The viewer will subconsciously imagine themselves traveling there and project themselves onto the scenario. This gives the watcher and authentic experience.

Extreme close up shots are used in this advert to emphasize an item or facial expression that is important as it adds dramatic focus to them. This allows room for detail-oriented story telling as the viewer gets to witness the little moments and things that actually create a huge visual impact.

I can utilize these shots and camera angles to properly showcase the wonders of Bali in my tourism ad project effectively. Learning what shots to use for specific scenes to maximize its impact and exude certain feelings can help make my ad more contrasting and impactful. 

Priceless

(Idea/Concept focused)

This MasterCard commercial highlights both the expensive and priceless aspects of life. Although the ad is visually simple, using handheld close-ups and medium shots to capture a father and son at a baseball game, its strength lies in its concept. 

As the narrator describes the costs that come with attending the game—like hotdogs, soda, and tickets—they also emphasize the “priceless” things such as a meaningful conversation between father and son. The narration effectively contrasts the idea of price versus priceless (which are binary opposites), accompanied by the soft, lyric-free music that allows the narration to take place without distraction and clash.

Although this isn’t a tourism ad, the concept is inviting and could resonate with our niche target audience of budget-conscious students. Adapting this approach would give our tourism ad a unique selling point, making it both appealing and memorable to our audience. Since this advertisement is quite old, it’ll be interesting to repurpose this idea and add our own modern twist in relation to a tourism advert.

Font research

My team and I experimented with a wide variety of fonts via the Canva App, which provided many free font options to choose from. it was convenient as Canva allowed my whole team to work on the image above at the same time. We ultimately felt like all these fonts were boring on their own, and didn’t capture the tone we wanted to convey. That’s when I thought to combine two fonts together to create a more engaging design. Here is the idea I came up with:

This font combination struck us as both aesthetically pleasing and purposeful. The top font, with its "handwritten" feel, evokes a personal and casual vibe, similar to what we would expect from a student's handwriting. This informal, playful tone gives it a sense of authenticity to our target audience of students. It is playful and approachable design creates a sense of fun and youthfulness, something we wanted to emphasize in the ad. 2 out of 4 group members preferred this font a out of the many fonts we had tried out, as it aligned with our vision of creating a friendly, relatable tone.

In contrast, the bottom font has a more sophisticated and elegant style. Its appearance conveys professionalism and a sense of  flow, which pairs well with the cultural and natural beauty of Bali. This connotation of refinement helps reinforce the idea of Bali as both an exciting and enriching destination, perfect for students looking for affordable yet memorable experiences.

Together, these two fonts create a dynamic contrast—balancing playful energy with elegance. This distinction separates the two different sections of the message but also prevents the design from feeling bland. The variation in style ensures that the ad remains visually engaging, while also reinforcing the dual message of fun, affordable experiences with a touch of uniqueness, making it appealing and memorable for the audience.

Self Reflection:

Although it was exhausting trying to research and create good media analyses, I found this to be quite helpful to learn how to properly target my niche audience. Watching so many tourism adverts, and just adverts in general really allowed me to be more creative and inspired when it came to the creative process of our tourism ad project. Overall, this really helped expand my knowledge and create a better advert. However, next time around I’d like to research more into what my specific target audience enjoys the most. Doing more research would definitely give me a better idea on how to execute future projects.

My Team

 This is my team for my tourism ad project.

My team!

Tisha- https://tisha-regentsmedia.blogspot.com/

Eileen- https://eileen-regentsmedia.blogspot.com/

Kimora- https://kimora-regentsmedia.blogspot.com/

Self Reflection:

This is the team and the people I ended up working on the tourism ad project with. Originally, Tisha and I were sitting in Media class together alone as we were new students. We always thought since we were new, we’d just work on this project together. Tisha and I had other classes together such as psychology, and thats where we met Eileen for the first time. We found out later on Eileen was in a group with Kimora, and thats when we decided to combine our groups so we could work on this project together as 4. I was happy I got to make new friends and have more teammates to divide work between. I think it will be fun working on this together, and I hope we can work with each other again in the future :)

Weekly Progress + Plan

This is the weekly progress + plan for my tourism ad project.

Week	Start Date		Task		Blogpost Title	Content	Deadline
W1	22 July
W2	29 July	Pre Production	Research	1	Brief	Description of the brief, embed powerpoint	W2
				2	Plan & Weekly Progress	Plan for the whole project, Weekly diary	W2
				3	Team	Your team + Links ot their blogs	W2
				4	Research	Research into documentary openings of the same genre	W4
W3	5 August		Plan	5	Statement of Intent	Plan for the product	W4
				6	Storyboard	Scene by scene storyboard	W5
				7	Location Scout & Risk Assessment	Possible shooting locations, risk assessment table	W5
W4	12 August
W5	19 August	Production	Produce	8	Behind the Scenes	Images of the shoot	W8
W6	26 August
W7	2 September	Post Production	Edit/Reflection	10	Editing Process	How did you edit? Challenges, solutions	W9
				11	Self Reflection	Self Reflection Presentation	W9
W8	9 September		Edit
W9	16 September		Submission	12	Final	Final ad	W9

Week 2

In media class, we learned about how demographics, psychographics, and genre play key roles in shaping media texts. Demographics, which include factors like age, gender, and income, help identify the characteristics of a target audience, while psychographics go deeper by focusing on their interests, values, and lifestyles. We learnt about genre codes and conventions BLABLABLA +++++

Week 3

This week, we learned about different camera shots and angles. Understanding how to use various shots and angles will help us capture the destination in the most engaging and dynamic way will be crucial for our tourism advert. For example, wide shots can showcase the overall beauty and scale of a location, while close-ups can highlight specific details or attractions. Different angles can also create unique perspectives and emphasize particular features of the destination, making the advert more visually interesting and effective at drawing in viewers. By applying these techniques, we can enhance the visual storytelling and make our tourism advert more appealing and impactful.

I need to focus on researching the target audience for my tourism ad, as well as studying existing tourism advertisements to understand what strategies work best. Identifying the niche target audience is crucial because it will help shape the message and style of the ad to meet their preferences and needs. Additionally, reviewing successful tourism ads will provide insight into the techniques, visuals, and narratives that resonate with viewers. Lastly, I will work on drafting a statement of intent, which will outline the purpose, goals, and creative direction of the ad, ensuring we can effectively communicate the message behind our ad and easily track the changes we might make along the way.

Week 4

This week, we focused and worked on our storyboards, script, location scouting and risk assessment. With these tasks done, we now have a clearer vision of how our tourism advert will turn out. We are getting ready to move forward and begin filming soon after starting our filming schedule.

We learned how different types of sounds influence our emotions within a scene. By understanding the roles of diegetic, non-diegetic, and trans-diegetic sound, we can apply this knowledge to create a tourism advert that feels more immersive and realistic, while also amplifying the emotional impact and core message. We also learned about the importance of camera movement and how mastering specific techniques can elevate the visual storytelling. By carefully choosing and executing these movements, we can enhance particular scenes, making them feel more cinematic or suspenseful, capturing the viewer’s attention and deepening their connection to the content.

Week 5

This week, we started working on our filming schedule and quickly realized how challenging it can be to find a day when everyone is available. Putting together the schedule helped us see who is available and who isn’t, which made planning a bit easier going forward.

We also explored how mise-en-scène and editing can significantly enhance storytelling and the meanings they convey. Mise-en-scène is composed of 12 distinct features, and I plan to implement each of these elements to visually elevate my tourism ad project. These 12 features work together to create a visually appealing atmosphere that uses certain visual cues to make us feel specific emotions, depending on the goal. By combining elements like lighting, color, and props, we can shape how the audience feels and responds to what they see, making the overall message stronger and more engaging. Additionally, we looked into various editing techniques and types of cuts to ensure smooth transitions between scenes, achieving the desired effects. This knowledge will help us build suspense, convey certain emotions, highlight key parts, keep the viewer’s attention, etc. Today, we also began planning our filming schedule, carefully considering the props needed, the costume to use, the best times to shoot, the equipment to use, and other essential details to ensure a successful production. 

Week 6

This week, I learned about genre theory and key figures like Steve Neale and David Buckingham. Genre theory looks at how media like movies or ads are organized into categories based on common features. Neale's work shows that genres are not fixed but change over time, balancing familiar elements with new ideas. Buckingham’s research highlights how understanding genres helps us see media in its cultural and social context, making us more aware of how we engage with it. Even though I missed the lesson in school, my own research gave me a good grasp of these ideas. This knowledge will help with my tourism ad project by guiding me to use genre conventions effectively. I can create an ad that fits the expectations of university students looking for affordable trips, making it more appealing and effective.

I started answering the CCR questions by reflecting on the tourism ad I created for my project. These questions pushed me to think about why I made certain creative choices, like focusing on budget-friendly experiences and using vibrant visuals to appeal to young travelers. I had to explain how I designed the ad to engage my target audience and how it fit within the genre of tourism advertising. By really diving into these reflections, I’m gaining a deeper understanding of how my work can resonate with viewers, and this will definitely help improve my score by showing a clear connection between my creative decisions and the ad’s impact.

Week 7

This week, we focused on narrative theory in media class, particularly the work of Roland Barthes and Levi Strauss. Barthes' theory looks at how stories are built using different codes, such as action or mystery, which guide how audiences interpret a narrative. Levi Strauss introduced the idea of binary opposites (like good versus evil) where opposing forces create tension and drive the plot forward. These concepts are important in understanding how stories are structured and how meaning is created.

Understanding narrative theory will greatly help in the development of my tourism advertisement project. By applying Barthes' concept of codes, I have an opportunity to structure and compose the ad so that the audience will get interested, by instilling adventure or curiosity through visual and story cues into the ad. This, in turn, means that Levi Strauss's theory of binary opposites can help me make a more effective ad message. Because if one treats one thing in opposition to another (for instance, the busy, frenetic city versus the calm and more budget-friendly experience of Bali), I am able to make a story that will be quite attractive and therefore much more memorable for the advertisement.

Week 8

This week, we merely were chipping away at the unfinished tasks for our project. As usual, students like to do things last minute, so I had a lot of things to work on. All the blog posts had to be done soon, and the video itself was still in the editing process. However, I think we will be done with everything soon. Next time around, I’d rather finish my tasks and blogs as soon as they’re given if possible. While many of the blog posts are easy to make, it’s still quite a hassle to work on them when I still have many other tasks to do such as editing the final ad, and answering the creative critical reflection (CCR).

Self Reflection:

This little ‘dairy’ was helpful to keep up with all the lessons and it served as my notes for when I needed to look back on certain topics. After weeks of learning new topics, you tend to forget the material in first few lessons. However, this kept me well informed and it was sort of satisfying to write reflections every week. Unfortunately, sometimes I’d forget to write these entries at the end of every week, and that caused some confusion. Next time, I’ll remember to write it every Friday after class during my 10 minute break.